Modern Marketing and Management: Strategies for Success in Today's Legal Landscape

Trial Advocacy College

Friday, February 14, 2025

7:00 AM - 12:15 PM
Morning Session

Registration and Welcome Networking Breakfast

Welcome Announcements

First 5 Marketing Ideas to Implement & How

What's the Point of Your Firm?

  • Mission Statement as Brand Marketing

Built to Last: Eliminating Single Points of Failure in Law Firm Operations

  • Recognizing critical pitfalls during operational changes: managing growth, expansion, and mergers for firm-wide success
  • Key failures that can disrupt law firm operations when implementing remote work and automation
  • Optimizing client intake: addressing misconceptions, prioritization, and operational audits for law firm success

Sponsor Presentation
(Not For CLE Credit)

Morning Break

Does Your Marketing Budget Make You Money?

  • Tracking Marketing Efforts & ROI

Morning Roundtable (Synchronized Marketing)


12:15 - 1:30 PM
Lunch Break

On your own

1:30 - 4:30 PM
Afternoon Session

Case Management System as Firm Management System

Outsourcing Tasks for Efficiency and Productivity – The How and the Why

  • Using Technology for Medical Records
  • Intake
  • Answering Services

Building a Firm Foundation: Empowering Your Team to Drive Growth and Retention

  • Fostering a strong, valued team
  • Creating robust systems
  • Clear protocols

Afternoon Roundtable (Importance of Integration)

Adjourn