Modern Marketing and Management: Strategies for Success in Today's Legal Landscape
Trial Advocacy College
Friday, February 14, 2025
7:00 AM - 12:15 PM
Morning Session
Registration and Welcome Networking Breakfast
Welcome Announcements
First 5 Marketing Ideas to Implement & How
What's the Point of Your Firm?
- Mission Statement as Brand Marketing
Built to Last: Eliminating Single Points of Failure in Law Firm Operations
- Recognizing critical pitfalls during operational changes: managing growth, expansion, and mergers for firm-wide success
- Key failures that can disrupt law firm operations when implementing remote work and automation
- Optimizing client intake: addressing misconceptions, prioritization, and operational audits for law firm success
Sponsor Presentation
(Not For CLE Credit)
Morning Break
Does Your Marketing Budget Make You Money?
- Tracking Marketing Efforts & ROI
Morning Roundtable (Synchronized Marketing)
12:15 - 1:30 PM
Lunch Break
On your own
1:30 - 4:30 PM
Afternoon Session
Case Management System as Firm Management System
Outsourcing Tasks for Efficiency and Productivity – The How and the Why
- Using Technology for Medical Records
- Intake
- Answering Services
Building a Firm Foundation: Empowering Your Team to Drive Growth and Retention
- Fostering a strong, valued team
- Creating robust systems
- Clear protocols
Afternoon Roundtable (Importance of Integration)
Adjourn