Case Framing | The American Association For Justice

Case Framing

Mark Mandell
AAJ Press

Whether you are negotiating, arbitrating, or in trial, how you frame your case's issues will determine its outcome.  In Case FramingTM Mark Mandell demonstrates how to use his three-part method to frame a case and obtain just outcomes for clients.  He teaches plaintiff attorneys how to find the fundamental truth that defines the case, the vital issues the jury “just can’t get over,” and how to echo those issues throughout trial.  He demonstrates how to apply his universal techniques to any case, across numerous situations.  He also walks the reader through a detailed case study, illustrating how each element of the Case Framing method applies to each part of a case.

Price: $95.00 (plus $10 shipping and applicable sales tax for the paperback book)

**Please note: due to COVID-19, shipping of print books will be delayed.  We are still processing orders.**

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Bundle and save!  Buy both Case Framing and Advanced Case Framing for $185! 

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For help ordering, please contact AAJ Education at, (800) 622-1791, or (202) 965-3500, ext. 8612.


Praise for Case Framing

"Legendary trial lawyers know how to pull a case's beating heart out of a jumbled tangle of facts.  Mark Mandell's innovative new book teaches you how to identify the best and worst elements of your client's story, and then, to dig down to the very soul of the case.  Case Framing will help you become a master storyteller who can move a jury to justice."

--Randi McGinn, former president of the Inner Circle of Advocates and author of Changing Laws, Saving Lives

"The evolution of trial advocacy has reached a new level with Mark Mandell's book, Case Framing.  It stands alongside the other legendary works of wisdom for trial lawyers such as Rick Friedman and Pat Malone's Rules of the Road and Don Keenan and David Ball's Reptile."

--Jim Perdue, member of the Inner Circle of Advocates and author of Winning with Stories

Table of Contents


Part I: The Case Framing Method

Chapter 1: Case Frames

Chapter 2: I-Just-Can't-Get-Over Issues

Chapter 3: Presenting Your I-Just-Can't-Get-Over Issues to the Jury

Chapter 4: Case Frame Logistics

Chapter 5: Presenting Your Case Frame to the Jury

Chapter 6: How to Deal with Bad I-Just-Can't-Get-Over Issues

Chapter 7: Echoing Your I-Just-Can't-Get-Over Issues Throughout Trial

Chapter 8: Case Framing and Depositions

Chapter 9: Case Framing in Mediation and Settlement Negotiations

Chapter 10: Case Framing and the Admitted Liability Case

Part II: A Case Study: Jones v. Smith

Chapter 11: Background

Chapter 12: How We Identified the Good Issues Relevant to Liability

Chapter 13: Motions in Limine

Chapter 14: Voir Dire

Chapter 15: Opening Statement

Chapter 16: How We Used Echoes Throughout the Trial

Chapter 17: Identifying Our Overall Case Frame

Chapter 18: Closing Argument

Chapter 19: On Being a Trial Lawyer