Case Workshop Program

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Case Workshop Program 

Program Information

If you are an AAJ member and have been admitted to the bar for five years or less, you can attend your first AAJ Education College for 25% off the regular price (Does not apply if you have previously attended an AAJ Education seminar or college).

On a space-available basis, you may also register another AAJ Plaintiff Member or Paralegal Member employed by your firm as an observer for half the regular registration fee.

Open only to AAJ Plaintiff Members (Regular, Life, Sustaining, President's Club, and Leaders Forum) or AAJ Paralegal Affiliates.

CLE Credits: 29

Cancellation Policy
All cancellations for our programs must be submitted in writing.

For more information or assistance, please call 800.622.1791 or 202.965.3500, ext. 8612.

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April 3, 2014 - April 6, 2014
The Chicago Westin River North
Chicago, IL

Focus groups are among the most powerful tools in the arsenal of any trial lawyer. They yield a vast amount of information about your case, client, experts, and argument. But are you getting the most out of your focus groups?

The American Association for Justice’s Case Workshop Program gives you the tools you need to succeed. You’ll work with pre-screened focus groups and a team of experienced trial lawyers and renowned consultants, who will guide you through analyzing your focus group results, show you how to implement best practices and avoid common pitfalls, and craft a case strategy based on your focus groups.

Master Focus Groups and Build Your Next Case
This hands-on program is educational and practical. Bring an active case and benefit not only from presenting it to focus groups, but also the advice and analysis of the country’s most experienced lawyers and consultants. And all focus group feedback is recorded for to take home and further build your client’s case.

During this four-day program you will present your case to two diverse and carefully selected focus groups. With the expert guidance of the faculty, you will:

  • Explore key issues in your case

  • Pinpoint the strengths of your strategy

  • Expose potential weaknesses and how to address them

  • Develop themes and a trial story

Conducting focus groups can be daunting, time-consuming, and expensive, but they don’t have to be.


Thursday, April 3

The Trial Consultant's Approach to Pretrial Jury Research
Eric G. Oliver

Utilizing Focus Group Information
Phillip H. Miller
Mary E. Ryan
Paul J. Scoptur
Patricia C. Bobb

Acknowledging Case Problem
Moderator: Jerome F. O'Neill

Meet Your Group and Brainstorm Your Case-Concept Focus Group Strategy

Show the Story: Synthesizing Focus Group Information
Robert W. Bailey III

Concept Focus Groups

Participant I: Synthesizing the Information

Concept Focus Groups

Participant 2: Synthesizing the Information

Friday, April 4

Brainstorming Your Case - Concept Focus Group Strategy

Concept Focus Group

Participant 3: Synthesizing the Information

Concept Focus Groups

Participant 4: Synthesizing the Information

Brainstorming Your Case-Concept Focus Group Results and Structured Focus Group Strategy

Saturday, April 5

Structured Focus Groups

Participant 4: Synthesizing the Information

Structured Focus Groups

Participant 3: Synthesizing the Information

Structured Focus Groups

Participant 2: Synthesizing the Information

Structured Focus Groups

Participant 1: Synthesizing the Information

Sunday, April 6

Roundtable Discussions and Educating the Public

Special Assistance
AAJ Education will make every effort to ensure that its meetings are held in facilities that are fully accessible to persons with mobility disabilities. If you plan to attend our program and need special facilities or assistance relating to a disability, please call 800-622-1791 or 202-965-3500, ext. 8612.

Contribute to the AAJ Education Fund
Please consider a donation to the AAJ Education Fund 501(c)(3). Contributions support educational programs and activities to preserve and protect the civil justice system.
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The American Association for Justice
777 6th Street, NW, Ste 200 • Washington, DC  20001 • 800.424.2725 or 202.965.3500

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