Case Plus: Focus Groups for Plaintiffs' Cases

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Case Plus: Focus Groups for Plaintiffs' Cases 

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October 24, 2013 - October 27, 2013
Hotel Palomar Los Angeles - Westwood
Los Angeles, CA

Focus groups are invaluable tools for exploring key issues in your case before taking it into the courtroom. Register for Case Plus: Focus Groups for Plaintiffs' Cases to benefit from not one, but three focus groups—with extended focus group time spent on your case. And you can bring a second member of your trial team from your firm at no additional cost.

Case Plus Helps at Every Stage of Your Case:
• Explore the biases and beliefs surrounding your case in order to develop a discovery plan and case themes
• Determine the strengths and weaknesses of your case in order to develop your trial strategy
• Get feedback on your trial story
• Find the trouble spots in your trial story before you go to trial

"Case Plus was like being a partner in one of the most powerful plaintiff’s firms in the country for a weekend of non-stop case development. The insights were immediately useful, not to mention contributory to the bottom line."
—Tony Brock, Brock Law Offices, Lincoln, NE, 19 years in practice


Thursday, October 24

Registration
5:00 - 6:00 pm

Dinner and Cocktails

Evening Session
6:00 - 9:15 pm

Rules for Getting the Most Out of Focus Groups

  • Effective listening
  • What not to do

    Developing Your Trial Story and Juror Decision Making

    Participants and Faculty Planning Session

    Friday, October 25

    Continental breakfast available

    Morning Session
    8:00 am - 1:15 pm

    Concept Focus Group

    Switch Focus Group Members

    Concept Focus Group

    Afternoon Session
    1:15 - 6:30 pm

    Using Focus Group Information to Shape Your Case Presentation

    Individual Case Analysis: Developing the Trial Story and Preparing for First Structured Focus Group (Participant One)

    Individual Case Analysis: Developing the Trial Story and Preparing for First Structured Focus Group (Participant Two)

    Saturday, October 26

    Continental breakfast available

    Morning Session
    8:00 am - 1:15 pm

    Structured Focus Group

    Switch Focus Group Members

    Structured Focus Group

    Lunch

    Afternoon Session
    1:15 - 5:15 pm

    Individual Case Analysis: Developing the Trial Story and Preparing for Second Structured Focus Group (Participant One)

    Individual Case Analysis: Developing the Trial Story and Preparing for Second Structured Focus Group (Participant Two)

    Sunday, October 27

    Continental Breakfast Available

    Morning Session
    8:00 am - 1:15 pm

    Structured Focus Group

    Switch Focus Group Members

    Structured Focus Group

    Break (boxed lunch included)

    Afternoon Session
    1:15 - 5:15 pm

    Individual Case Analysis: Developing the Trial Story and Synthesizing the Focus Group Results (Participant One)

    Individual Case Analysis: Developing the Trial Story and Synthesizing the Focus Group Results (Participant Two)

    Roundtable Discussion

  • Synthesizing the Focus Group Information: Making Sense of the Results

    Cocktails

     

     


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