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Case in Point

Jury holds tobacco company accountable for targeting minors with free cigarette samples

The plaintiff alleged that Lorillard Tobacco Co., which distributed free Newport cigarettes to her and other children near a neighborhood playground, was grossly negligent in marketing its product to minors and engaged in a campaign to target them, among other claims. The jury awarded $152 million, including $81 million in punitive damages. Evans v. Lorillard Tobacco Co.

 

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